Digital Marketing and Social Media Strategy

Objectives:

• Effectively employ social media to develop leads and help increase sales volume.
• Publish content people want to read and search engines reward with high rankings.
• Migrate from individual marketing activities to online marketing.
• Monitor the web for buzz and communication affecting their brand.
• Use tools like blogs and social networking to enhance online presence.
• Recognize how to gain followers on Twitter, Facebook, and LinkedIn and instantly communicate with current and potential customers while saving time on emails and phone calls.
• Follow a step-by-step approach for building an online marketing strategy and action plan to create online leadership for their organization.

Content:

Marketing on the Web

• The Rules of Web Marketing and Public Relations (PR)
• The Convergence of Marketing and PR on the Web
• Content Writing that Drives Action

Web-Based Communications to Reach Buyers Directly

• Content-Rich Web Sites and Online Media Rooms
• Online News Releases, Reaching the Media and Developing Leads
• Blogging for Business and Marketing
• Search Engine and Viral Marketing
• The Power of Search Engine Optimization (SEO) in Beating Your Competitors
• Hands-On Practice: Creating Blogs

Social Marketing and Networking on the Web

• Leveraging Social Media to Engage Customers and Build Your Brand
• Hands-On and Practical Approach to Twitter, Facebook, and LinkedIn
• Social Selling on Social Networks
• Tweeting Your Way to Success
• Tools to Engage Customers and Ignite Your Business
• Engaging Your Customers and the Public on LinkedIn
• Facebook Marketing Techniques
• The Integration of All Networks to Achieve Viral Effects
• Getting People to Know, Trust, and Like You Online
• Social Selling Importance in B2B Sales

Developing an Online Marketing Strategy

• Creating an Online Marketing Plan
• Developing Internet Marketing Strategies
• How to Master Business Social Media to Brand Yourself
• Building, Cultivating, and Measuring Success on the New Web
• Overview of Analytics and Interpretation of Results and Graphs
• Social Sales Forecasting and Analytics
• Blog Presentation by Participants and Suggestions for Improvement
• Empire Avenue and the Power of Brands Online