Mastering Sales & Marketing in the Age of New Social Media

Objective:

• Design a comprehensive social media sales and marketing plan
• Integrate social media tools with traditional marketing activities to improve customer service and increase business development opportunities
• Demonstrate familiarity with the range and variety of social media platforms and tools
• Understand how to monitor and measure the effectiveness and ROI of a social media plan
• Monitor social media to protect brand reputation and build customer relationships
• Develop persuasion and communications skills to enhance sales effectiveness
• Implement strategies to engage customers through social media marketing
• Integrate social media marketing tools into existing marketing plan
• Determine which social media channels best fit organizational marketing objectives
• Explain how social media marketing differs from traditional marketing
• Describe best practices and rules of engagement for online sales and marketing

Content:

Marketing: An Overview

• Sales vs marketing
• The core concepts of marketing
• The 7 Ps and 7 Cs of marketing
• Role and function of marketing within different organizations
• Marketing and selling to the four customer buying styles

Introduction to Social Media Marketing

• What is social media marketing?
• Social media marketing vs traditional marketing
• Benefits of using social media marketing
• Social media sales and marketing best practices
• Social media marketing platforms

Enhancing Sales and Marketing Effectiveness

• Active listening skills
• Identifying customer expectations and service requirements
• Designing a multimedia sales presentation
• Body language skills to enhance video presentations
• Converting visitors into customers
• The power of online customer testimonials

Developing a Social Media Marketing Strategy

• Steps in building your social media marketing plan
• Using SWOT for social media market analysis
• Creating website content
• Market segmentation and Porter’s 5 forces
• Building brand loyalty
• Marketing trends to implement in your marketing plan

Monitoring Social Media Campaigns

• Benefits of measuring social media effectiveness
• Steps to measure the effects of social media
• Social media monitoring tools
• Best practices for measuring and monitoring social media
• Search Engine Optimization
• Action planning for reputation damage control