Effective Business Communication

Objective:

By attending, you will:

• Enhance your ability to persuade people by using frameworks that will make your communication engaging, memorable, and compelling.
• Become clear, concise, and confident when communicating your ideas and thoughts to others.
• Develop a deep understanding of the process, structure, and style of effective communication.
• Strengthen your executive presence: learn how to project confidence, empathy, and thoughtfulness when communicating both in-person and online.
• Discover a range of tools to deploy in the real world, practice them, and receive detailed feedback.
• Acquire the ability to analyze an audience quickly and identify how to win them over.
• Learn how to structure your arguments to make them clear and powerful.
• Gain experience in public speaking and learn how to improve.

Content:

Life is Not a TED Talk

• Understand what persuasion is and is not
• Analyze your current communication skills
• Make your daily communication more deliberate and focused

Not about What You Say, but about How You Are Heard

• Learn about why companies so often misjudge their audiences
• Develop tools to analyze the audiences you want to win over
• Explore the power of good questions

Building Up, Not Cutting Down

• Discover the role of narratives in influencing your audience
• Explore the narrative structure and process, beginning the “big why”
• Learn to frame problems in a way that will make your audience want to help you solve them

Narrative—Openings and Closings

• Learn how to hook and engage an audience from the start
• Explore communication techniques such as dropped introductions, calls to action, and outros
• Examine how to close a narrative

Articulating Your Superpower

• Discover how to identify and convey your personal brand
• Explore how to capture the value you bring
• Learn how to build and maintain professional networks

Turning Skills into Habits

• Identify how to turn the new skills you’ve learned into successful habits
• Build a six-month personal development plan that sets goals and measures progress