Developing a Marketing Plan for Business to Business

Objective:

• Increase understanding of marketing jargon and fundamentals
• Build the elements of the marketing plan
• Generate marketing goals, U.S.P. (Unique Selling Proposition), and positioning statements
• Apply environmental scanning tools for analyzing market and business situation
• Formulate strategies for achieving business objectives
• Apply marketing development steps for drafting a result-oriented marketing plan

Content:

• Understanding marketing fundamentals
• Reviewing business and analyzing market
• Choosing the right market research methodology
• Identifying target markets and their needs
• Setting marketing objectives and results
• Formulating marketing strategies
• Creating appropriate marketing mix strategies
• Developing Integrated Marketing Communication (IMC) strategies
• Setting the marketing budget
• Implementing, evaluating, and reviewing of the result