Corporate Social Responsibility (CSR)

Objectives:

• Outline why Corporate Social Responsibility (CSR) is important in the public and private sectors.
• Examine how organizational behavior is impacted by CSR.
• List the ways to initiate or improve CSR programs in their organizations.
• Identify the legal duties company directors must observe concerning CSR.
• Recognize how business ethics, CSR and corporate governance are converging.
• Create competitive advantage through CSR.
• Align CSR strategies with organizational goals and capabilities.
• Evaluate current initiatives and consolidate efforts around key objectives.
• Implement CSR at all levels of the company.

Content:

Introduction to Corporate Social Responsibility (CSR)

• Preliminary Definitions of CSR
• Corporate Citizenship Concepts
• Historical Perspectives
• Evolving View Points on CSR
• Caroll’s Four Part Definition

Why is CSR Important?

• People-Planet-Profits
• Two Views of CSR
• Should Corporations be Involved in CSR?
• Arguments For and Against CSR

CSR and Ethics

• Definitions and Relationships
• Business Ethics Developments
• Ways Companies Integrate Ethics
• Engagement in Global Code of Business Ethics
• Making Decisions on Ethical Issues

The Evolution and Revolution of CSR

• The Rise and Fall of CSR
• The Failure of CSR: 3 Curses
• Embracing the Future: 5 Principles
• Shapeshifting: From CSR 1.0 to CSR 2.0

Rules for Effective CSR Communication – Act First, Talk Later

• The Why and the Wherefore
• Be Prepared
• CSR Must Be a Boardroom Priority
• Involve the Employees
• Extract Messages
• Everybody Is Different
• Embrace Dialogue
• Become an Example of Good Practice
• Responsible Product Brands

Challenges of CSR

• Friedman versus Russell
• Dimensions of CSR
• Models of CSR
• Common Mistakes in CSR
• Factors to Consider in Business Case for CSR
• CSR Implementation Framework