Communication for Leaders in the Digital Age

Objective:

At the end of this training course, you will learn to:

• Provide visionary direction and clear purpose
• Be an effective and resilient communicator that enables and nurtures others
• Be intentional with your communication
• Build employee participation on all levels
• Unleash the power to inspire, engage and lead others with clarity and optimism
• Build effective communication skills while encouraging autonomy among team members
• Clearly align outcomes to achieving strategic goals

Content:

The Need to Present with Power

• Importance of Communications in the Digital Age
• The Strategy of structure for the most crucial points
• Choose to deliver with impact consistently
• Craft visually compelling presentations
• Leverage ‘body language’ in a digital environment
• Magnetic Personality – the virtues of holding your audience’s attention

Communicating in a Crisis

• Diagnose communication gaps and weak spots
• Protect your brand in a crisis
• Preparation, learning and recovery from a crisis
• Pivot from the need and release of negative information
• Practice message discipline and consistency throughout the organization

Dealing with Critical Conversations for Mastering Discourse

• The Strategic value of Critical Conversations
• Prepare for high stakes where your leadership may be challenged
• Develop and stay on point with correct messaging
• Control the conversation and prevent escalation
• Review your corporate persona and brand image
• Alignment of your brand persona with your company's social media policy

Perception Management

• Getting Unstuck with Perceptions
• The crucial ideas and skills that need to be developed
• Master the Art of Storytelling
• The End in Mind - Start with Heart
• State your purpose, objective and conviction
• Learning to see within and look ahead
• Seeking Mutual grounds for Mutual Win-Win

Practice and Purpose

• Leveling up your presence via an optimized online presence
• Create relevant and engaging content that hooks your target audience
• Balance your online personal brand with your organization's brand
• Develop and expand your network through social media
• Move to Action Planning with Sustainability